There has never been a more important time to activate or accelerate your customer program. Customers have changed. Backstage Mapping helps us apply insights from customer journey mapping across the organisation to see how our internal practices influence customer experience and outcomes. This 90 min workshop shows you the critical steps and considerations for your customer program.

In this online workshop we will cover:

• Given context to customer insights

• Backstage maps for CX & product development

• Backstage maps for service design

• Designing a backstage map

THIS IS MODULE 4 OF THE CX & INNOVATION MASTERCLASS COURSE . YOU CAN ATTEND INDIVIDUAL MODULES OR THE FULL COURSE.

(see our event listing for the full course)