Blue Ocean Strategy

Blue Ocean Strategy is the international best practice in innovation strategy. Blue Ocean Strategy argues that tomorrow's leading companies will succeed, not by battling competitors but by looking across market boundaries to find new value and opportunities for growth. Its core principle is the concept of 'Value Innovation', the simultaneous pursuit of differentiation and-low cost strategy.

It is the methodology behind Nintendo, Virgin Airlines, Casella Wines, Sony, Samsung, New York Public Library, Louisiana Economic Development, Starwood Hotels & Resorts, Manitoba Museum, Malaysia's 2020 Transformation Program and many more.

Professors Kim and Maubourgne (creators of Blue Ocean Strategy) have been awarded the Nobel Colloquia Prize for Leadership in Business and Economic Thinking 2008. They're ranked #2 World's Best 50 Thinkers. The book has sold over 3.6million copies worldwide and has been translated into a record 44 languages.

Robynne Berg is a qualified practitioner of Blue Ocean Strategy and part of the international network of academics, practitioners and government agents.

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Innovation Methodologies

Design Thinking

Design Thinking is a human-centred approach to innovation that draws on the designer's approach to integrate the needs of people with the requirements for business success and the possibilities of technology.

Applying design thinking to an organisation can transform the way you develop product, services, processes and strategy. It allows professionals who are not trained as designers to access the designers tools and enter into a more creative exploration of new ideas, resolving challenges and ways of doing things.

Design Thinking was created by the legendary designers at IDEO. It is applied by organisations across the globe including: Apple, IBM, Sony.

Customer Innovation

We bring leading innovation and customer theory and frameworks into our programs with a focus on co-creation. We bring customers into workshop sessions allowing teams to understand that customer journey & experience and to create ideas based on actual customer needs, behaviours and expectations. We work with you team to help them develop a customer lens (collectively & individually).

Theory U

Theory U proposes that the quality of the results that we create in any kind of social system is a function of the quality of awareness, attention, or consciousness that the participants that operate within the system. 

Since it emerged around 2006, Theory U has come to be understood in three primary ways: first as a framework; second, as a method for leading profound change; and third, as a way of being - connecting to the more authentic of higher aspects of our self.


Other Methodologies

Balanced Scorecard

Balanced scorecard is a strategy performance management tool. It uses four perspectives for strategic development including: financial, customer, business process and learning and growth. It provides frameworks and tools to ensure the successful implementation of strategy by aligning operations and business processes with strategic goals. It also offers a ‘strategy on a page’ template, allowing companies to articulate and communicate their strategy simply.

Business Model Generation

Business model generation provides a framework and building blocks for bringing a business, new product/service, service model or innovation to life.  It ensures that the value proposition, resources, channels and partnerships align to ensure innovation is commercially viable.