There has never been a more important time to activate or accelerate your customer program. Customers have changed. Customer Journey Mapping is a fundamental tool to apply to understand changing customer needs, behaviours and expectations. This 90 min workshop shows you the critical steps and considerations for your customer program.

In this online workshop we will cover:

• Types of maps - UX, CJ, CX

• Hierarchy of maps (chosing the right map/s for your CX project)

• Design a customer journey map

Note: this is the third module workshop in the Customer Experience & Innovation Course program. Attend this workshop as a stand-alone or as part of the full course. For information about the full course download our course brochure.

<